Creative Technologist (Digital Advertising)

Position Name; Creative Technologist (Digital Advertising)

Position Overview:

We are seeking a talented and innovative Graphic Designer with a strong foundation in coding to create dynamic and

interactive online direct banners. The ideal candidate will have a keen eye for design, a solid understanding of user

experience (UX), and the technical expertise to implement interactive elements through coding. This role requires a

blend of creativity, technical proficiency, and a focus on delivering highly engaging digital ads that capture audience

attention.

Key Responsibilities:

● Design visually appealing and effective online direct banners that align with brand guidelines and

marketing objectives.

● Develop interactive features for banners using HTML, CSS, and JavaScript to enhance user engagement.

● Collaborate with marketing teams to understand campaign goals and create banner designs that drive

conversions.

● Optimize banner performance by considering factors like file size, responsiveness, and load times.

● Test and troubleshoot banner functionality across various devices, browsers, and platforms.

● Stay updated on design trends and emerging technologies to ensure banners are cutting-edge and

competitive.

● Ensure compliance with ad platform requirements and technical specifications (e.g., Google Ads,

Facebook, or programmatic ad platforms).

● Work closely with developers, animators, and marketing specialists to create integrated digital

campaigns.

Skills and Qualifications:

● Graphic Design: Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, XD,

After Effects) or equivalent tools.

● Coding Proficiency: Strong knowledge of HTML5, CSS3, and JavaScript for creating responsive,

interactive banner ads.

● Animation Skills: Experience with basic animations using CSS, JavaScript, or animation software like

Adobe Animate or After Effects.

● UX/UI Understanding: Ability to design user-friendly, intuitive, and interactive banners that enhance user

experience.

● Cross-Platform Design: Experience in optimizing designs for multiple screen sizes, ensuring responsive

and adaptive banner designs.

● Performance Optimization: Knowledge of best practices for minimizing file sizes and reducing load times

while maintaining design integrity.

● Ad Platform Familiarity: Understanding of ad formats and requirements on platforms such as Google

Ads, Facebook Ads, and other programmatic advertising platforms.

● Attention to Detail: Strong attention to detail, ensuring pixel-perfect designs and code implementation.

● Collaboration Skills: Excellent communication and teamwork abilities to work effectively with cross-

functional teams.

● Problem Solving: Ability to troubleshoot and resolve technical issues related to design and coding.

Bonus Skills:

● Experience with motion graphics and video editing.

● Knowledge of interactive design tools such as Figma, Sketch, or InVision.

● Familiarity with programmatic advertising and rich media ads (Google Web Designer, Celtra, etc.).

● Understanding of SEO and analytics tools for tracking banner performance.