META ADS (FACEBOOK & INSTAGRAM)
Page setup and optimization, ad creation and management,
Facebook Pixel, Standard Events, Custom Conversions,
Facebook Insights
GOOGLE ADS (SEM)
Keyword research (Google Keyword Planner), campaign
planning (Search, Display, YouTube, Discovery), budgeting
and bidding, conversion tracking
LEAD GENERATION
Lead generation and nurturing through SEO, SEM, social
media, email and content marketing; landing page basics
and CTAs
ANALYTICS & REPORTING
Google Analytics, Google Search Console; KPIs: CTR, CPC,
CPA, ROAS, conversion rate; A/B testing; performance
reports
SEO & CONTENT
On-page and off-page SEO basics, keyword research,
content planning, Canva design
SOCIAL MEDIA MARKETING
Facebook, Instagram, LinkedIn, Twitter, Pinterest; familiar
with Buffer and Hootsuite
TOOLS & OFFICE
Microsoft Excel (data entry, formulas, data management),
Word, PowerPoint, Google Sheets, Google Drive
PROFESSIONAL SKILLS
Negotiation, client communication, analytical and problem-
so