Position Name; Creative Technologist (Digital Advertising)
Position Overview:
We are seeking a talented and innovative Graphic Designer with a strong foundation in coding to create dynamic and
interactive online direct banners. The ideal candidate will have a keen eye for design, a solid understanding of user
experience (UX), and the technical expertise to implement interactive elements through coding. This role requires a
blend of creativity, technical proficiency, and a focus on delivering highly engaging digital ads that capture audience
attention.
Key Responsibilities:
● Design visually appealing and effective online direct banners that align with brand guidelines and
marketing objectives.
● Develop interactive features for banners using HTML, CSS, and JavaScript to enhance user engagement.
● Collaborate with marketing teams to understand campaign goals and create banner designs that drive
conversions.
● Optimize banner performance by considering factors like file size, responsiveness, and load times.
● Test and troubleshoot banner functionality across various devices, browsers, and platforms.
● Stay updated on design trends and emerging technologies to ensure banners are cutting-edge and
competitive.
● Ensure compliance with ad platform requirements and technical specifications (e.g., Google Ads,
Facebook, or programmatic ad platforms).
● Work closely with developers, animators, and marketing specialists to create integrated digital
campaigns.
Skills and Qualifications:
● Graphic Design: Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, XD,
After Effects) or equivalent tools.
● Coding Proficiency: Strong knowledge of HTML5, CSS3, and JavaScript for creating responsive,
interactive banner ads.
● Animation Skills: Experience with basic animations using CSS, JavaScript, or animation software like
Adobe Animate or After Effects.
● UX/UI Understanding: Ability to design user-friendly, intuitive, and interactive banners that enhance user
experience.
● Cross-Platform Design: Experience in optimizing designs for multiple screen sizes, ensuring responsive
and adaptive banner designs.
● Performance Optimization: Knowledge of best practices for minimizing file sizes and reducing load times
while maintaining design integrity.
● Ad Platform Familiarity: Understanding of ad formats and requirements on platforms such as Google
Ads, Facebook Ads, and other programmatic advertising platforms.
● Attention to Detail: Strong attention to detail, ensuring pixel-perfect designs and code implementation.
● Collaboration Skills: Excellent communication and teamwork abilities to work effectively with cross-
functional teams.
● Problem Solving: Ability to troubleshoot and resolve technical issues related to design and coding.
Bonus Skills:
● Experience with motion graphics and video editing.
● Knowledge of interactive design tools such as Figma, Sketch, or InVision.
● Familiarity with programmatic advertising and rich media ads (Google Web Designer, Celtra, etc.).
● Understanding of SEO and analytics tools for tracking banner performance.
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